ASICS - Running shoes and running apparel
At ASICS, sustainability is in their DNA. When its founder, Kihachiro Onitsuka, founded the company in 1949, he wanted to be a driving force for positive change: an attitude to life through sport and fitness. Over time, this idea became a broader social purpose that is embedded in our company philosophy.
ASICS is an acronym of the Latin phrase “Anima Sana In Corpore Sano” or “a healthy mind in a healthy body” – and has always believed in the positive effects of sport on the psyche. In post-war Japan, ASICS founder Kihachiro Onitsuka recognized the way sport could bring hope and lift spirits. Today, ASICS' founding philosophy is perhaps more relevant than ever. That's why the company returns to its roots and puts "Sound Mind, Sound Body™" at the center of everything it does.
