JACK WOLFSKIN
We Live to Discover
Jack Wolfskin inspires people to discover the outdoors. Our brand was forged around a campfire with the understanding that discovery is a lifelong journey. Discovery is still our brand’s path forward. It’s what we do on weekends and why we go to work - to build products that enable the journey into the wild.
We are continuously looking for ways to be out in nature, seeking to rewild ourselves and the ecosystems that sustain us. We are driven to extend and deepen outdoor experiences. We encourage people to embrace wanderlust. We take a stand and commit to action. We’re relentless in pursuit of progressive innovation and environmental responsibility. We celebrate and share knowledge.
Our design ethos - Engineered in Germany, Proven in the Wild - emphasizes functionality, durability, reliability, and performance. The result is the most innovative and sustainable gear that inspires people to (re)discover their connection to the outdoors, because the more we know about nature, the more we care for it.
